The Flower Store has been creating floral magic in the heart of The Flower Store for over fifteen years. Nestled on bustling Magnolia Avenue, just steps from the iconic Willow Clocktower, we began as a humble family-run studio serving our neighbours with fresh, artistic bouquets. Inspired by the neighbourhood's vibrant greenery and the relaxed charm of Rosewood Park, we quickly blossomed into The Flower Store florist people trust for unforgettable arrangements and friendly service.
Our talented team of florists is the soul of The Flower Store. Head florist and founder, Emily Dawson, brings over two decades of floral artistry and a keen eye for design, honed right here in The Flower Store. Supported by creative team members like Jamie, Lea, and Samira – all graduates of Eastside Floral Academy – the crew combines classic techniques with contemporary flair. Whether crafting bespoke wedding bouquets or hand-tied posies for birthdays, our team pours heart and imagination into every stem.
At The Flower Store, our mission is simple: to share joy and connection through the beauty of flowers. We believe that every bouquet tells its own story, from heartfelt apologies to grand romantic gestures. Our commitment is to create arrangements that express emotion and brighten every home from Maple Lane to the bustling Market District. We strive to be more than just a florist in The Flower Store. We aim to be a trusted partner for all of life’s special moments with our creative arrangements and attentive care.
Our Flower Store flower delivery service is designed to make life easier and more beautiful. With same-day delivery available across the city, from Riverfront Apartments to Linden Square, we ensure flowers arrive fresh and promptly. Our delivery team knows The Flower Store inside out, handling every bouquet with the same care you’d expect if presenting them yourself. Whether you're sending congratulations across town or brightening a friend’s day on Garden Street, you can count on The Flower Store for punctual, personalised service.
Environmental stewardship is a cornerstone of The Flower Store philosophy. Our florists select locally grown, seasonal blooms whenever possible, supporting area growers and reducing our carbon footprint. We limit single-use plastics by using compostable wrap, recycled ribbon, and reusable vases. Leftover stems and greenery are composted and supplied to The Flower Store Community Garden on Chestnut Lane, helping nurture the next generation of urban blooms. We're also proud participants in local 'Petal Pals' days, where surplus flowers find homes in care facilities, ensuring nothing goes to waste.
The Flower Store’s commitment to The Flower Store community goes beyond flowers. We sponsor annual events such as the Magnolia Summer Festival and contribute bouquets to the city’s Art & Flower Fair outside Luna Gallery. Our collaborations with local schools for Mother’s Day projects and Valentine’s pop-ups at the historic Main Street Market have become beloved traditions. Each holiday, our team volunteers time to decorate the windows of the Community Bookshop and the River Road Day Centre, bringing flower-powered cheer year after year.
As a local florist in The Flower Store, our deep neighbourhood knowledge and personal relationships set us apart. We know the best blooms for the season, the favourite colours of longstanding customers, and even the stories behind some of The Flower Store's grandest celebrations. Each arrangement – from classic roses to modern succulents – is crafted with artistry, sustainability, and a genuine desire to delight.
From our studio on Magnolia Avenue, The Flower Store is proud to serve every corner of our city, rooted in tradition yet always growing with the community. Thank you for making us your trusted choice for flower delivery, and for letting us be a small part of your cherished memories.
This website is part of the HF ONE LONDON LIMITED network (Company No. 14314390), supporting independent florists across the UK with same-day delivery and reliable customer care.
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